Citi Retail Services (CRS) today released the results of a nationwide study of 1,000 U.S. adults revealing that despite the prevalence of online jewelry purchasing options, shoppers still prefer to purchase jewelry in-store. Among those consumers who have purchased jewelry, over two-thirds (68%) have purchased most or all of their jewelry in-store, compared to just 12% online, showing that within this industry, brick-and-mortar still shines bright.
While online purchasing offers convenience, nearly half (44%) of shoppers surveyed prefer the physical experience of being able to inspect and try on their jewelry in-person before buying. And in turn, they’re spending more in-store. The survey found that 40% of consumers have bought a piece that cost at least $1,000 with the most expensive piece of jewelry averaging $2,269 — more than double the $1,099 average for online.Read more about the Citi Retail Services Study and the revelations on Jewelry Consumers’ Desire Brick-And-Mortar Shopping and Financing Solutions on the Yahoo! Finance website HERE