De Beers Group’s Auctions business has launched a new online platform called Buy platform, allowing De Beers’ Registered Buyers “access to diamond purchases 24 hours, seven days a week”.
In a press release, De Beers said that the Buy platform enables its buyers to “make an immediate, direct and straightforward purchase from a range of rough diamonds at any time and from anywhere”, in addition to the existing limited-time auctions offering. De Beers Group’s Auctions business sells around 10% of De Beers Group’s rough diamond supply.
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