On a bustling corner of Beverly Hills, surrounded by Harry
Winston, Dior and stores from other high-end labels, the French jewelry brand
Van Cleef & Arpels is busy celebrating the 50th anniversary of its boutique
on Rodeo Drive with the unveiling of an ambitious revamp of the space.
The refreshed store is modeled after an extravagant but relaxed Parisian
apartment. In the rotunda entry, tall glass doors let in sunlight that reflects
off gold butterfly figurines perched on gold-leaf-painted walls under a Murano
glass chandelier, which resembles a funnel of leaves.
This month, The Times previewed the revamped space, which is open to the
public. Glass cases ensconced in walls and atop dark wood tables display Van
Cleef & Arpels’ long-standing craftsmanship. Among the featured pieces are
the luxury jewelry brand’s signature four-leaf-clover-inspired Alhambra
collection as well as a $9,900 turquoise and diamond ring, which appears to
float between a wearer’s fingers, and a $116,000 white gold, diamond and alligator
skin women’s watch depicting lovers meeting on a bridge at noon and midnight.
Read more about the renovated Van Cleef & Arpels jewelry boutique with champagne bar and dining room on the Los Angeles Times website HERE
