Jewelry store owners are much like parents. They have relationships with many fine customers that are to be treated equally, with no favorites. No exceptions. But as Holly Wesche, owner of Wesche Jewelers will attest, like a parent even the most rule-abiding jeweler has a favorite. For the Melbourne, FL-based jeweler one of her all-time favorite customers was a woman named Susan (not her real name), whose regal taste in fine jewelry earned her the moniker of “The Duchess.”

“Both Susan and her husband liked and appreciated fine jewelry,” says Holly. “It was one of her passions. Her husband is a talented artist and jewelry was art to her.”

Twenty years ago, Susan and her husband came to Holly’s jewelry store for a repair. Based on the store’s work and service, Holly and her staff earned the couple’s trust and eventually their business. A knowledgeable staff on all things gems and jewelry, a fine jeweler that is locally owned, along with a high level of perceived integrity turned a basic repair into a customer-jeweler relationship that lasted two decades.

During that span of time, Susan and her husband purchased more than 500 pieces of mostly fine jewelry valued at more than $1 million, with some affordable pieces ($500 and under) sprinkled in for good measure. According to Holly, Susan really loved “spectacular” colored gemstones – especially blues, greens and purples.
Read more about the customer estate jewelry event hosted by Holly Wesche to benefit charity on the Southern Jewelry News website HERE (

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