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Has Recycled Gold Become “Eco Theater”?

Last weekThe Washington Post wrote about “hygiene theater”—which it called “the deployment of symbolic tactics that do little to prevent the spread of the coronavirus but may make some anxious consumers feel safer.”

And now, in the jewelry industry, we are perhaps seeing “eco theater”—which I’d call the deployment of symbolic tactics that likely do little to halt climate change but make concerned consumers feel good. And, of course, they also make companies look good.

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