It is the most wonderful time of the year for many of us, but Christmas is a particularly magical opportunity for retailers, brands and businesses.
Ensuring shoppers find inspiration during the busy festive period isn’t magic; however, as many businesses turn to social media channels to get the get products to the right customers across the holiday period.
Not only is Christmas an ideal time to introduce brands to new customers, but it the perfect reason to reconnect with existing shoppers. Getting campaigns right at the beginning of the season is crucial.
Christmas comes earlier and earlier
According to Facebook’s Global Holiday Study, carried by Ipsos in January, in 2018, 43% of us began our Christmas shopping in November or earlier. What’s more, it also found that by late-November, nearly one in ten holiday shoppers had finished.
While the shopping season now runs form the fourth quarter and, even into the first quarter, Facebook data noted sales conversions related to Christmas as early as October in 2018.
It is a global trend, says Kate Water, executive planning director and head of strategy at digital agency Swirl McGarryBowen. “Global shoppers buy earlier throughout Black Week [the Monday before Black Friday to Cyber Monday] with 50% of holiday shopping completed by Monday, December 3, 2018, “she says.
Read more about how to add the Christmas spirit into your social media campaigns on TheDrum.com website HERE
