In a year when many stores and businesses have been forced to shut down retail operations or close altogether, forging new brick-and-mortar business opportunities (particularly in a major global city hit hard by Covid-19) would seem nearly impossible. But the high-end Parisian jewelry house, Messika, has, against all odds, opened a new boutique in New York City’s Hudson Yards over the weekend. The sprawling shopping metropolis on Manhattan’s West side, which sits just above the city’s Chelsea neighborhood, opened in March of last year to much fanfare, but has since suffered setbacks with customers reluctant to shop and dine inside and tourist traffic down in droves. Major retailers like Neiman Marcus to restaurants like Thomas Keller’s Tak Room have closed, but Valerie Messika, founder and creative director of her namesake brand, is banking on the brand’s future in the Big Apple and the broader U.S. market following openings in Los Angeles and Miami last year.
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