Sometimes, too much of a good thing is actually great.
Swiss watchmaker Jacob & Co. is no stranger to whipping up lavish timepieces, but its latest launch may just take the cake for its most extravagant yet. Dubbed the Billionaire Ashoka, it’s an update on its Billionaire watch encrusted with 189 carats of William Goldberg’s Ashoka diamonds. The unique cut is named after King Ashoka Maurya, a famed third-century warrior also regarded as one of India’s greatest emperors. The price of this gleaming specimen: $7 million.
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