Retail News

Jeweler re-invents, expands customer experience

Tapper’s Jewelry keeps evolving to keep up with market changes.

The family-owned jeweler, founded in 1977, recently expanded and renovated its flagship (and headquarters) at Old Orchard Mall, West Bloomfield, Mich. The redone store offers a more engaging and customer-centric brand experience, along with a view into Tapper’s jewelry workshop.  

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