Every woman (and really every man, too) has a diamond problem—an inability to resist that shine and sparkle of the hard carbon mineral and the concept of love, commitment and social status it represents. Although it has been repeatedly proven that this century-old obsession is all but make-believe, fueled by advertising slogans like “A Diamond is Forever,” and that the precious stone is actually neither as scarce as its price tag suggests nor as indestructible as its sellers claim, three in four women in America still want a diamond on their ring finger on their engagement day.
The diamond industry has, for over a century, been portrayed by media as an evil monopoly, in which a handful of mining giants manipulate the supply and demand (and hence the price) while blindly ignoring the high environmental and humanitarian costs associated with their business. But over the last few years, the diamond cartel has seen a crop of challengers who offer a formidable alternative: lab-grown diamonds that are chemically and physically identical to their natural counterparts but much cheaper and friendlier to the environment.
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