You probably already know that the period of time between Thanksgiving and Cyber Monday includes some of the most important days of the entire year for brick-and-mortar and online retailers. This year was no exception. In fact, according to analysts, both Black Friday and Cyber Monday set records this year, especially for online sales.
For example, in an interview with retail expert Meaghan Brophy, Rob Garf, Salesforce’s vice president of strategy and insights for consumer goods, says that Black Friday online sales topped $7.2 billion. While final totals for Cyber Monday are still being tallied, Salesforce confirmed it will report that U.S. sales exceeded $8 billion. Adobe Analytics expects that number to be closer to $9.4 billion in U.S. online orders, and either total would be another record.
With that in mind, you might think that physical retail stores are suffering as consumers shift their holiday purchases online–especially to mobile.
While the shift is definitely happening, there are still a few things you can do to keep customers coming into your store over the remainder of the holiday shopping season. In fact, according to Garf, “83 percent of shoppers plan to go to a physical store.” In a mobile-first shopping world, that’s great news and you should absolutely have a plan for bringing them to yours.
Read more about what still drives customers into retail stores in the Inc.com website HERE