In America, it can often seem as though most people’s mentality is “bigger is always better.” But that no longer seems to be the case when it comes to the retail industry. Recently many retailers are seeing more success with small-format stores, pop-up shops, and even mobile shops.
Marketers spend up to $600 billion on brand activations and
pop-up shops have become a big part of the marketing strategy.
“As a global platform connecting young and established brands to commercial real-estate providers, we have witnessed firsthand how the retail landscape has shifted and how pop-up stores have become increasingly valued as a tool for the industry to navigate the unknown: experimenting with products, locations, tenant-mixes and commercial agreements. As a result, the pop-up is now considered to play a central role in leading the retail revolution offering different benefits to brands and real estate providers working towards the same vision,” says Mohamed Haouache, CEO of Storefront.
Read more about how pop-up shops and small-format stores are changing the retail landscape on the Forbes.com website HERE