Don’t tell your customers you’re closing, tell them you’re moving online

It’s said that every crisis is also an opportunity. That couldn’t be more true than now. Many in our society have been clamoring for change and disruption. And here comes coronavirus.

We’re moving in uncharted waters. The recession of 2008 seems mild by comparison. Most of the country is in a government mandated “Stay at Home” directive, shutting down all but essential businesses and effectively grinding the economy to a halt. Every day brings new “firsts” – greatest daily stock market decline, all-time records in filing for unemployment, the largest Congressional spending bill in history, airlines and other major industries suddenly on the brink of collapse. And many, if not most small businesses, including retail jewelers, abruptly and completely closing their doors with no clear indication of when they will reopen.

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