While this year’s Mother’s Day looks a little different than years prior, shoppers should still take the opportunity to lift up the mother figure in their lives. According to recent data from RetailMeNot, 75% of Americans plan to make a purchase for Mother’s Day this year. And with the limitations due to COVID-19, consumers may need to get creative and make their purchases earlier to meet shipping deadlines.

Mother’s Day falls on Sunday May 10 this year, and Shopping and trends expert for RetailMeNot, Sara Skirboll, suggests shoppers start shopping earlier this year to ensure gifts arrive on time. “Since processing and shipping could cause delays with delivery, plan on ordering gifts 10-14 days in advance to guarantee they arrive on time.” She adds, “It’s important to get creative this year. Consider buying a gift card she can use later to her favorite spa or restaurant and be sure to check RetailMeNot and save up to 65% on gifts like personalized items, flowers, food delivery and more.”

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