Retail advertisers in the US will spend $13.12 billion on
search in 2019, a 22.5% increase from last year. In 2020, they will spend
$15.65 billion on search.
“Many small and medium-sized retailers continue to increase their ad spend
on Amazon’s search products,” said Ross Benes, analyst at eMarketer and
author of our recent report, “US Retail Digital Ad Spending 2019.”
“For many retailers, it’s a double-edged sword. To compete with Amazon,
retailers are spending more on digital ads. But because Amazon is itself
becoming one of the leading companies in digital advertising, some of those
retail ad dollars are being spent on Amazon properties.”
In a 2018 survey by Marin Software, 56.5% of retail advertisers said Amazon’s
ad products presented a growth opportunity, which is significantly more than
the 15.0% of respondents who thought of advertising on Amazon as a necessary
evil.
Read more about search being retail’s fastest growing ad format on the EMarketer website HERE
