The Southern Jewelers Guild used the backdrop of the Fall, 2019 Atlanta Jewelry Show to unveil its recent rebranding to the jewelry industry. The new brand identity, the Jewelers Suite, was quickly and enthusiastically embraced by its members, and paves the way for a smooth transition into its national growth strategy.
Ann Glynn, President and CEO of GJB, Inc., the parent company of the Southern Jewelers Guild said rebranding was a natural choice, as demand for services the organization provides have grown outside its southern states focus over the last 18 months.
“We have heard from so many members over the last two years that they wanted to join the Southern Jewelers Guild, but didn’t think they could because they weren’t located in a ‘Southern’ state. It became apparent that we really needed to update our name and look to better reflect the diverse audience of jewelers, vendors and industry-related tradespeople we serve every day, so undertaking this rebranding was a natural choice for us.”