Swarovski has announced that it will be launching a collection of colored lab-grown diamonds. Lab grown diamonds are not necessarily new to the company, as it began producing white versions in 2018. However, colored lab-grown diamonds is a relatively untapped market that the 125-year-old company is ready to take on.

Swarovski’s reasoning behind the new project is to highlight human innovation by re-creating some of the rarest diamond hues. “If you look into the field of mined diamonds, the colors are very, very rare, so we thought we have to celebrate human ingenuity and create a beautiful palette of 16 colors that are also available in the minefield but very, very seldom and very expensive because of the rarity of these diamond colors.”

Read more about Swarovski’s Lab Grown Colored Diamond Collection on the Hypebeast website HERE

About the author