A little over 30 years ago, Geneva’s Antiquorum pioneered the modern watch auction with its “Art of Patek Philippe” sale. Before then, the notion that fine watches were collectable was rather eccentric — it took the rise of cheap electronic quartz models throughout the 1970s and ’80s to distinguish traditionally crafted timepieces as more than just keepers of time.This landmark auction, held in 1989, also helped cement Patek Philippe’s position as haute horlogerie’s de facto investment of choice.
It’s a reputation that persists to this day, thanks to the brand’s enduring formula of heritage, innovation and cultish aura. Last November, the Patek Philippe titanium Grandmaster Chime fetched $31 million at Christie’s — smashing every record going.
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