Retail News

This California Jewelry Boutique Is an Instagram Fever Dream

To celebrate Marrow Fine Jewelry’s fifth anniversary, founder Jillian Sassone unveils the brand’s second retail space: a radiant boutique on Balboa Peninsula’s bustling Lido Marina Village that proves bricks-and-mortar can still thrive. Feeling more like a five-star hotel lobby than a typical jewelry store, Marrow encourages shoppers to hang around on plush “boyfriend” chairs and selfie in front of segmented, pebble-like wall mirrors. They can browse the brand’s luxe assortment of brilliant heirloom pieces—pearl studs, crescent-inspired pendants, and one-of-a-kind engagement rings among them—that are playfully perched on oscillating backlit stone wall displays by the artist Sasha Seyb.

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