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This Gold Rolex Daytona Sold for $1.5 Million, Helping Sotheby’s Smash 3 Auction Records

Written by jewelerssuite

The rare chronograph, made in 1969, is named for a legendary Formula 1 racing team.

Online watch auctions are not only flourishing amid the Covid-19 pandemic, but sales are setting world records. Sotheby’s has broken its own record for the highest price paid in an online auction three times since April. Last week it sold a Rolex Daytona “John Player Special” reference 6264 for $1,545,723, a record price for a watch sold at auction, a watch sold in the U.K. and price for this model.

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