Van Cleef & Arpels can do no wrong. And if they do something, nobody can do it better. A half baked idea is never pursued until perfected – and that’s how they came up with their Treasure of Rubies Collection.

In 2016, Van Cleef & Arpels launched it’s Émeraude en Majesté collection, opting for emeralds instead of rubies. Harper’s Bazaar shared that Van Cleef & Arpels’ CEO and Global President Nicolas Bos already conjured the idea of a ruby collection. But he was also aware of the task at hand, “The stones are too rare, too expensive, and I didn’t want to do a collection that could have been disappointing. If we, as Van Cleef, are going to have a statement on rubies, it has to be convincing.”

Lo and behold, here they are, with a collection no one has ever done, ever.

Treasure of Rubies

Ten years, three thousand carats, and sixty pieces later, this collection dedicated to the king of gems – rubies – was first exhibited in Bangkok. It was also said that most of the pieces were already spoken for even before they were shown off.

Aside from the obvious fact that this collection took years in the making, it’s also its royal design and transformability that makes it more enthraling. Here are some of the most notable pieces of the collection.

Read more about the Treasure of Rubies collection on the MarketHerald website  HERE

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