The upcoming holiday shopping season is expected to break records in online spending, according to a study by Adobe Analytics. That’s even with a shorter shopping season. This year, Thanksgiving lands on Nov. 28, which is six days later than last year — meaning retailers have a whole week less to sell during the holidays.
What does this mean for retailers heading into the holiday shopping season?
Some retailers have started the shopping season early this year, while others are offering delivery incentives and utilizing apps to draw shoppers in.
For its “Which Apps Do They Want?” report, PYMNTS surveyed consumers to learn how they use the apps of their favorite merchants to enhance their in-store shopping experiences, and what in-app features might entice them to download more apps going forward.
Mobile Makes Strides This Holiday Season
Smartphones are continuing to gain importance as a shopping tool. Per Adobe, this holiday season consumers will spend 20 percent more with their smartphones than last year, for $14 billion in total, accounting for 36 percent of all online sales.
According to a new report by marketing technology firm BounceX, conversion rates on mobile have grown faster than on any other device over the past three seasons. This year, mobile conversions for Black Friday are expected to outpace desktop conversions for the first time ever. Read more about why mobile will make the 2019 holiday season merrier for shoppers and retailers on the PYMNTS.com website HERE
