Timing is everything, and it turns out Grand Seiko and Watches of Switzerland were right on the mark when they announced the launch of their first collaboration in the new Toge Special Edition timepiece. Months ahead of the current global pandemic, the Japanese watchmaker and the U.S.’s largest watch retailer had been working on developing AR technology to allow potential clients to virtually try on the watch from the comfort of their own homes. And as it turns out, as of today’s launch, nearly everyone in the world is sheltering within the confines of their own residence indefinitely.

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